Sep-ai
One app for a two-day forum: attendees register, get in and take part from LINE, and the team runs it all from one console.
- Event
- Thailand Economic Forum 2026, 19–20 November
- My role
- Brand identity and UX/UI design
- Product
- Attendee web app in LINE, admin console, LINE rich menu
- Languages
- Thai and English
The brief
A forum with thousands of guests usually means paper badges, queues at the door and questions to speakers that never get read. Sep-ai puts all of that into LINE, the app everyone in Thailand already has.
There are two sides to design: a simple app for attendees, and a console where staff can watch check-ins and decide what goes on the big screen.
What had to work
- Attendees should get from a LINE chat to a QR ticket in a few taps, with nothing to install.
- Staff need to see what needs them right now while the event is live.
- Nothing reaches the stage screen without a person approving it.
- A brand that feels smart and calm, for a serious economic event.
What I did
- 01
Brand
A Sep-ai wordmark with a small leaf in the e, and the leaf alone for the LINE profile picture. Navy, blue and teal with gold and ivory, set in DM Sans and IBM Plex Sans Thai.
- 02
Attendee app
Opens from LINE. Register once, get a QR ticket with entry time and gate, check the agenda, ask Sep-ai where to go, send questions to speakers and vote in live polls.
- 03
LINE rich menu
Large tiles for Ask Sep-ai, Home, Agenda, Q&A, Live polls and Share ideas, readable at a glance in a busy hall.
- 04
Admin console
Registrations and check-ins by day, a short list of what needs attention now, and the latest actions by each staff member.
- 05
Safe on stage
Questions and ideas wait for review before they reach the screen, and the console can switch the event between live, closed and a full emergency stop.
Where it is now
Designed for Thailand Economic Forum 2026, with the brand pack, attendee app, rich menu and admin console ready for the event.