All About Wed
A website that gets couples to download a wedding-planning app, and gets wedding vendors to join it.
- Client
- Wedding-planning app, Thailand
- My role
- Website design and build
- Scope
- 9 pages, Thai first
- Built with
- Next.js
- Live
- allaboutwed.com
The brief
All About Wed keeps a whole Thai wedding in one app: checklist and timeline, budget, guest list, invitations and RSVP, and a directory of venues, photographers, dresses and make-up artists.
The website talks to two groups at once. Couples should understand the app and download it. Wedding vendors should see why it's worth listing their shop or advertising.
What had to work
- Explain six app features without turning the page into a manual.
- Keep couples and vendors on separate paths, each with its own next step.
- Feel like a wedding brand, soft and warm, not like a tech product.
- Bring every page back to one action: download the app.
What I did
- 01
Two clear paths
Pages for couples (features, reviews) and pages for vendors (categories, advertising, sign-up), split in the main menu so nobody reads the wrong pitch.
- 02
The look
A classic serif with an italic accent, blush and deep navy, and real wedding photos. It reads like a wedding, and the navy keeps it trustworthy.
- 03
Show the app, not just describe it
The features section puts the app screen in the middle with the six features around it, so people see what they get while they read.
- 04
Worries first
Before any feature list, the home page names what couples actually worry about: where to start, a budget that grows, guests scattered across chats. Then it answers each one.
- 05
Built and launched
I built the site in Next.js and took it live, with app-store buttons on every page and FAQ data that search engines can read.
Where it is now
Live at allaboutwed.com: 9 pages in Thai, a download path for couples, and a sign-up and advertising path for vendors.
Visit the site