Social posts for food and drink
Social posts that sell desserts and juices: new menus, promotions and delivery, in each brand's own look.
- Clients
- A dessert shop and a cold-pressed juice brand
- My role
- Art direction and graphic design
- Channels
- Instagram and Facebook
- Made at
- The Owls Creative
The brief
Two food and drink brands needed a steady stream of posts: new menu items, promotions, delivery app offers and customer reviews.
Each post has a few seconds in the feed, so the product, the offer and the brand have to land at once.
What had to work
- Make the product look good enough to order.
- Fit the offer, price and delivery app into a small square without clutter.
- Keep every post clearly one brand, even across many campaigns.
What I did
- 01
A look per brand
The dessert shop got warm mango yellows, soft shapes and hand-written script. The juice brand got clean light greys and greens with fresh produce, so it feels healthy and simple.
- 02
Product first
Cut-out product shots on podiums or with fresh fruit and vegetables, then the headline, then the price. One idea per post.
- 03
Posts that do a job
Menu launches, price promotions, delivery offers on Robinhood and TrueFood, a 'what's in it' detox breakdown, and customer reviews.
- 04
Shown in context
Every set is presented in a phone feed, so the client sees how it looks where people will actually scroll.
Where it is now
Ongoing post sets for both brands, used across their Instagram and Facebook pages.