Work / Pinto

Pinto

Pin your child's meals. Stop rethinking them every morning.

Role
Product design, research, branding, front-end
Type
Own product, mobile app
Built with
Next.js, Supabase
Live
pinto-taupe.vercel.app
Home screen

A meal planner for parents of children aged 6 months to 6 years

You tell it what is in the fridge, and it suggests menus that fit your child's age, eating style and allergies, then walks you through cooking them.

The name comes from pinto (ปิ่นโต), the stacked tiffin Thai mothers pack for their kids, and from pin: pinning tomorrow's menu to the fridge so the morning starts with a plan.

75
recipes in the first set
6m–6y
age range covered
7
common allergens filtered

Feeding a small child is a daily design problem

What's in the fridge, what's safe for her age, and did she actually eat it? I tested early builds with parents. Each quote below became a change in the app.

“After I tap the fridge, the bottom menu disappears.”
Tester, first round
“I wasn't sure each menu had a recipe. If it does, that's great, new moms would love it.”
Mom tester, first round
“Show carbs, protein, fat and fiber per menu, and use weight and height standards as an anchor.”
Tester, parent of two
“It's cute and easy to tap. But chicken is missing from the fridge, haha.”
Tester, first round

Translated from Thai.

From "what do we eat?" to a logged meal in five screens

The whole daily loop fits in five steps, so a tired parent never has to think about where to go next.

  1. Meet the child
    Step 1
    Meet the child
  2. Open the fridge
    Step 2
    Open the fridge
  3. See what you can make
    Step 3
    See what you can make
  4. Cook step by step
    Step 4
    Cook step by step
  5. Log what she ate
    Step 5
    Log what she ate

Key features

Feature 1

Start from the fridge, not a blank search box

Parents rarely plan from a recipe. They open the fridge and improvise. Pinto starts there, then shows only menus that fit the child.

  • Ingredients grouped by category, three taps to fill
  • Menus filtered by age, texture and seven allergens
  • One menu per card, swipe for the next
Fridge screen
Menus screen
Feature 2

Recipes written for a parent holding a spoon

Each recipe shows what the dish gives the child, an estimate of nutrients per serving, and amounts in household spoons and grams.

  • Spoons and cups first, grams for anyone who wants precision
  • Age notes: no salt, sugar or honey under one year
  • Cook mode checks off one step at a time
Recipe screen
Cook mode
Feature 3

Count what she actually ate, not what was served

After the meal, parents pick a plate from 'didn't touch' to 'finished and asked for more'. The day adds up into five food groups and a growth chart.

  • Sticker diary by day and meal
  • Five food groups from real portions eaten
  • Weight and height against WHO ranges, without judging the child
Sticker diary
Today summary
Growth chart

Testers said the cooking steps felt dry, so the steps got pictures

Before: a title and a safety note. No amounts, no time, no way to tell when it's done.

After: a size guide drawn against a fingertip, one-line actions, and a green "done when" check.

Cook step before
Before
Cook step after
After

Built with a nutritionist in the loop

Food for babies has to be right. Nutritionists open a private page, mark every recipe as pass, needs changes or fail, and confirm grams, nutrient values and safe sizes per age. Parents only see the "checked by a nutritionist" label after that.

Nutritionist review screen

A mother rabbit and food you can read at 6 a.m.

Mae Tai (แม่ต่าย), a mother rabbit in an orange hood, and her baby bunny show up only at the moments that matter: welcome, cooking, finishing a meal. The 3D food icons read at a glance for a tired parent. Type stays at 400–500, because heavy type felt like shouting at someone already busy.

Mae Tai, the Pinto character

What I learned

Directing AI is like directing a team: I set the direction for the character, images and prototype, reviewed every step and made the calls. Cuteness needs a rule too: one character moment per screen, and the rest is UI that works. Next: interview 10–20 more parents and get every recipe reviewed before the MVP.

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